A friend mentions that offline ways of sales and marketing for a logistics company exceeds way further than online media in terms of sales and revenue. Is it true?

Sales Charts

Sales Charts

Frankly, I don’t know. I don’t really own a large enough shipping company to be able to deal with offline methods of sales and marketing. But frankly, what’s our target niche? For me, I am dealing with online brokerage. And so far, it appears to be an increasing demand. As the younger generation overtakes the older one, this generation is empowered with the knowledge of computers and the Internet. It’s going to be a major overhaul for all kinds of businesses when we finally start to take over the role of being the major money maker and spender age group.

Twitter

Twitter

What about offline methods? Yes, they work. But it won’t last long. Do you still read newspapers? Or just online news? Fact is, everyone is migrating to reading news online. Why? It’s free! Why pay for people to cut down trees when you can read it online? Obviously right? It does make obvious sense.

Newspapers

Newspapers

The Internet is here to stay. Newspapers and TVs aren’t.